tagit express case study
How We Help A Local T-Shirt Printing Business Reach New Customers Online
Digital Hibou maintains digital marketing services to reach local customers through PPC ads, social media marketing and digital content marketing to increase web site traffic and customer calls for Tagit Express.
The Overall Results
30 days after implementing a new integrated marketing campaign
+264%
Increase In Web Sessions
+327.3%
Increase In Calls
+60
Increase In Leads
Problem
Tagit Express relied only on organic traffic to reach new customers online. They wanted to implement a cost-effective solution to increase web site sessions and calls to generate more leads.
Challenge
Without any previous advertising history and little marketing data, they didn’t know how to reach their ideal audience online other than a Google Business Profile and social media platforms. The company had a hard time figuring out which platform would be best to run PPC ads and what content to write for their blog articles that would be effective.
Solution
Digital Hibou set up a performance max campaign on Google AdWords to help Tagit Express reach more customers. Along with this, we published new blog articles based on transactional keywords. The local marketing efforts increased web site sessions and calls leading to more than 60 leads a month from PPC Ads, social media marketing, and digital content marketing.
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The Blueprint
In-depth explanation of digital marketing services provided for Tagit Express
1. Identify How To Reach Ideal Audience Online
Before getting started with PPC ads, we had to collect various images and videos that could be used for the online advertisements. Digital Hibou then decided to set up a Google Performance Max Campaign to reach local customers through Google Search, YouTube, Maps, Gmail, and other Google ad spaces. With PPC ads, this allowed us to increase web site sessions and calls through paid marketing efforts once the potential audience saw the ad creative online.
2. Improve online presence with social media profiles
Tagit Express understood that social media marketing would make their marketing strategy more effective. The company has an Instagram audience of over 7,000 followers which contributes to building their reputation online. That’s why we commit to posting on social media platforms and a Google Business Profile consistently showcasing the progress and finished work of t-shirt printing. Digital Hibou continues to maintain the social media platforms for Tagit Express by creating reels and graphics that can be published to social media.
3. Build authority with ideal audience to improve conversions
By establishing content pillars focused on t-shirt printing methods, this helped Tagit Express acquire new web site sessions through blog articles. The published blog articles focus on the problems that an ideal buyer might be facing before considering which t-shirt printing method would be best for their clothing brand or small business. These blog articles allowed Tagit Express to rank for new keywords that compliment the services offered by the business.
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