MPREX INC. CASE STUDY
How We Help A Home Renovation Company Generate Leads Online
Digital Hibou provides digital marketing services to get home renovation leads with ads on Facebook, Instagram, and Google along with having an SEO optimized website and Google Business Profile.
Problem
When MPREX Inc. requested a proposal from us, they were working with a freelancer and decided it was time to hire a marketing agency to redesign their website and manage its digital marketing efforts. At first we realized MPREX Inc. didn’t own its marketing assets like the website and Meta business suite. So, we helped the company set up its marketing assets properly for digital marketing to ensure the company has full control over its assets.
Challenge
The challenges was generating leads online through the company website and social media platforms. Even though MPREX had a website, they found it difficult to generate leads online.
Solution
Digital Hibou helped redesign the website on Wix with an effective structure that promotes all the home renovation services the company focuses on. We also manage the social media accounts and website to ensure we have the best possibities of attracting leads with regular posts and blog articles. Along with this, we run ads on Google, Facebook, and Instagram to reach people interested in either exterior or interior home renovations.
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The Blueprint
In-depth explanation of how we implemented these digital marketing services
1. Redesign website & set up marketing assets
The first step was to get a better understanding of all the services MPREX offers. At first, the website had little to no context to help people understand what it is that the company actually does. Once we understood the services the company offers, we then created a website with content on each page to let people know what the company can do homeowners or commercial businesses. When the website was completed, we ensured that we set up all the necessary Google tools and ad accounts properly to fuel the success of this family owned renovation company.
2. Prepare advertising campaign for success
From fall 2022 to winter 2022, we consulted MPREX to get ready for advertising while also posting on social media and maintaining the website on a regular basis with updates. This allowed the company to focus on closing more deals while we handled online presence for local SEO, search engine marketing, and social media marketing. The website, landing pages, Google Business Profile, and social media presence complimented their online presence as the ads started to run online.
3. Launch and testing campaigns for home renovation services
Once we had the ads running online, we tested different offers, ad creatives, ad messages, and placements to analyze how the company can get the most volume while lowering the cost per lead. This allowed MPREX to identify the best performing offer and continue to generate leads at a low cost while getting the most volume possible. Our strategic approach to lead generation allowed us to reduce the cost per lead tremendously once we identified the best offer to promote for this company.
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