Shale ridge estate winery case study
How We Help A Winery Improve Brand Satisfaction With E-Commerce
Digital Hibou provides ecommerce web development to maintain web design and other software programs to ensure new and returning customers are satisfied with the Shale Ridge Estate Winery online shopping experience.
The Project Overview
1 year after implementing a new web design
+264%
Increase In Returning Customer Rate
+5,352%
Increase In Total Orders
Problem
When Shale Ridge Estate Winery first approached us they weren’t satisfied with their current ecommerce platform: Squarespace. They wanted to feel confident with a ecommerce platform that would satisfy the needs of all stakeholders for their business.
Challenge
The company decided Shopify would be the better solution for managing their ecommerce operations. However, migrating digital data from Square to Shopify was very important and they couldn’t afford to miss any important data.
Solution
Digital Hibou helped migrate digital data, improve web design, and help assist with any further ecommerce tasks. This allowed the company to grow their business faster as customers became satisfied with the process of ordering online and making a reservation through the website.
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The Blueprint
In-depth explanation of ecommerce web development provided for Shale Ridge
1. Migrate website from Squarespace to Shopify
The first step to migrate digital data from Squarespace to Shopify was understanding what information was most important to export. Once we understood which information is relevant, we then exported this data and used software to help us import everything important into Shopify. Now that all the digital data has been imported, we then had to verify that the information has been entered correctly. After that, this allowed us to focus on web development and launch the new ecommerce website on Shopify.
2. Redesign website to improve the user experience
From 2020 to 2021, Shale Ridge Estate Winery was growing rapidly and this is when we decided it would be best to redesign the website to improve the user experience. We then implemented a new theme for the Shopify website in January 2021 to improve the customer shopping experience. The company focused on making online ordering easy for both licensees and customers by improving the process for pick-up, local delivery, and shipping. Along with that, they decided to offer reservations on a ‘pre-paid’ basis that allows website visitors to make a reservation online. The new web design helped improve the brand satisfaction for their ecommerce platform now that consumers could shop online better for wine, cider, or to make a reservation.
3. Maintain software programs and website health
Once the new web design was completed, the company had additional software programs that they needed support with managing. OpenTable, Zapiet, and Wholesale Gorilla are some of the software programs we implemented and maintain to help improve the online ordering experience for customers of Shale Ridge Estate Winery.
Along with maintaining these software programs, Digital Hibou ensures the website for the company is always performing at its best capacity to improve conversions and increase organic search traffic.
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